The ROI of Second Life [rerun]

What I wrote about Second Life four years ago can be applied to Foursquare check-ins and other emerging media behaviors that haven’t yet reached enough of a critical mass to be useful to advertisers in a traditional way.

“If it’s not about fame and if it’s not about money, why bother at all? The answer is [...]

What I Learned From An Experiment in Spreadability

Just published some data and analysis behind the Jerzify Yourself site that Hill Holliday built back in January as an experiment in “spreadable design” and that got picked up by celeb publications and got passed around rather nicely. Lots of interesting stuff:  the effect of celebrity tweets, the speed of link propagation in Twitter and [...]

Are Mad Men Ceilings Too Modern?

As you know, finding mistakes in Mad Men is “one of white people’s favorite activities on earth”, so here’s my tentative contribution. Don’t these drop ceilings look a bit too modern, especially with those air diffusers?  Drop ceilings were invented in 1958 and were originally glued or stapled. The T-bar suspension system you see here [...]