A Company That Fell Of The Cluetrain [rerun]

Here’s something I’ve been thinking about for some time now.

You see, there is this company.

It publishes over a hundred RSS feeds and several email newsletters, but not a single blog.

The only conversations this company entertains are the ones it starts itself or is subpoenaed into.

Conversations it doesn’t like, it tries to silence.

It has sued some [...]

The Rise of Automatic Tastemakers [rerun]

Just like factory workers of the 19th century found themselves inevitably replaced by the more efficient machines, human gatekeepers are giving way to a new breed of automated tastemakers – sophisticated software that separates the information wheat from the chaff and whose influence is growing as fast as the amount of information we produce.

Read on.

Enjoy [...]

The Myth of 5,000 Ad Messages [rerun]

“You’ve seen this number before: an average American consumer today is exposed to — or “bombarded by”, or ‘inundated with’ — 5,000 advertising messages a day. This number finds its way into slide decks, it peppers newspaper articles, and it is quoted in academic papers.

You probably used it at least once. I know I did. [...]