Custom Balloons

An edited version of this review for Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests appears in the first 2011 issue of The International Journal of Advertising.

***

In my years in the advertising business, I have amassed a shelf overflowing with books on just about every new thing that came in vogue during the [...]

Effective Advertising With Balloons

Effective advertising requires a lot of creativity and using advertising balloons is a great idea to advertise your product. The companies which are specialized in making advertising balloons know how to provide advertising that is visually interesting for any brand. These balloons are known to grab the attention of people as they [...]

“Influentials” is a funny word that makes me think of someone sick with influenza, with a runny nose and a feverish delirium.  That aside, Merriam-Webster offers an amusing definition of influence as “an ethereal fluid held to flow from the stars and to affect the actions of humans.” Which is exactly how our industry [...]