Custom Balloons

Going to ARF’s Audience Measurement Conference

Thu, 17 May 2012 10:55:05 +0000

For a recent experiment, we divided respondents into two groups. To both groups, we showed a trailer for an upcoming movie. One group was given two different descriptions for the trailer (as if there were two different trailers) and asked to chose one or the other. We have found that the presence of this “choice” had a significant effect on recall of key facts from the trailer. We are doing some follow-up work now to clarify a few things, but what we found was pretty interesting.

My colleague Rob St.Louis and I are going to the ARF’s Audience Measurement conference in New York in June to present a paper with the results. Come say hi if you are there. Our thing starts at 1.50pm on Monday June 11 in Majestic on the 6th floor of, I think, Marriott Marquis.

Oh, and we have also just published the results of another study that showed how fiddling with smartphones distracts people from TV and what could be done about it

Going to ARF’s Audience Measurement Conference is a post from: Custom Balloons

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A Cheat Code in Halo 4 Box Art Puzzle

Wed, 16 May 2012 12:10:41 +0000

Microsoft unveiled the box art for the upcoming Halo 4 game by emailing Xbox community members one of the 32 pieces of puzzle that when assembled together reveal the image. The puzzle was cracked in about an hour, probably helped by the fact that the remaining 31 pieces could be seen by changing the last two digits of the image URL before the “.jpg” part, a fact that wasn’t lost on the fans:

http://image.engage.xbox.com/lib/feca167070610c7c/m/4/12993-H4_02.jpg

A Cheat Code in Halo 4 Box Art Puzzle is a post from: Custom Balloons

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Google’s Screenwise Project Listens To TV Habits

Fri, 11 May 2012 19:23:21 +0000

Google’s Screenwise research project announced back in February is designed to collect data on more than just Internet behavior. In addition to custom wireless routers that gather information on participants’ browsing and downloading habits, the recently mailed recruiting brochure describes a device “a little bigger than a smartphone” called Screenwise TV Tab. TV Tab “captures audio signals that enables the study to identify which TV programs are being viewed.”

The information TV Tab collects includes:

Identity of person logging into the Screenwise TV Tab
Timestamps indicating time of log-in and log-out
Duration of television usage per session
The total amount of time a television is used in the household

[source: Screenwise Select privacy policy]

I haven’t seen the device, but I think it could be based on Android and powered by this TV Tab app developed by Mobile Research Labs. Android market lists the number of installs for this app at between 10 and 50.

In addition, a different Screenwise app (which looks like a version of Lumi’s AnalyzeMe) captures participants’ smartphone habits. Among the more interesting things the app collects are:

Frequency of use of device calendar
Battery status
Whether you are using your smartphone inside or outside your home
How long music is played, and the title and artist for each song
Timestamp and duration of any video viewed on smartphone
all URL’s and advertisements viewed
When a Panelist opens or closes an application

[source: Screenwise Select privacy policy]

Google, who is conducting this research together with GfK, is offering a sign-up incentive of $100 with up to an additional $50 for each month the participating household stays in the study.

Some people who were randomly selected to receive a recruiting mailer (accompanied with a crispy two-dollar bill), are concerned it might be a scam, or worse: “The money is real too! A $2 Dollar bill? SO weird man… never heard of anything like this.”

Google’s Screenwise Project Listens To TV Habits is a post from: Custom Balloons

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Google’s Screenwise Project Listens To TV Habits

Fri, 11 May 2012 19:23:21 +0000

The information TV Tab collects includes:

Identity of person logging into the Screenwise TV Tab
Timestamps indicating time of log-in and log-out
Duration of television usage per session
The total amount of time a television is used in the household

[source: Screenwise Select privacy policy]

In addition, a different Screenwise app (which looks like a version of Lumi’s AnalyzeMe) captures participants’ smartphone habits. Among the more interesting things the app collects are:

Frequency of use of device calendar
Battery status
Whether you are using your smartphone inside or outside your home
How long music is played, and the title and artist for each song
Timestamp and duration of any video viewed on smartphone
all URL’s and advertisements viewed
When a Panelist opens or closes an application

[source: Screenwise Select privacy policy]

Google, who is conducting this research together with GfK, is offering a sign-up incentive of $100 with up to an additional $50 for each month the participating household stays in the study.

Google’s Screenwise Project Listens To TV Habits is a post from: Custom Balloons

Google’s Screenwise Project Listens To TV Habits Google’s Screenwise research project announced back in February is...
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In Case of Emergency, Eat This Book

Thu, 10 May 2012 21:03:45 +0000

Land Rover in the United Arab Emirates printed 5,000 edible copies of a desert survival guide. Twenty-eight pages of potato-based starch paper have a slightly sugary taste from the glycerin-based ink and are bound by a spiral that can be used as skewers. The book comes in a reflective cover that can be used to send help signals.
– Y&R Dubai; thank you, Guillaume

In Case of Emergency, Eat This Book is a post from: Custom Balloons

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In Case of Emergency, Eat This Book

Thu, 10 May 2012 21:03:45 +0000

In Case of Emergency, Eat This Book is a post from: Custom Balloons

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Pinnable Ads

Tue, 08 May 2012 20:33:51 +0000

Saw this page on AdKeeper, the company that is trying to make online advertising bookmarkable. This could be an interesting way for Pinterest itself to make money: becoming a network for ads that people will want to hold on to. Won’t be a huge stretch for them, most of the pins are already very ad like. You will easily find pins for a book, iPhone app, music, movie posters and trailers, and even payday loans.

And I already see people pinning coupons. Here’s one from Jiffy Lube someone has pinned after filing out a satisfaction survey.

Pinnable Ads is a post from: Custom Balloons

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Advertising Inflatables For Sale

Fri, 04 May 2012 04:31:02 +0000

Advertising Inflatables for Sale

Advertising inflatables will make sure that your business never goes unnoticed.

Advertising inflatables are a fun, yet highly cost effective method of getting your message across to people.

Advertising Inflatables For Sale

Getting the attention of potential customers
If you have your own business – big, medium or small – to be able to sustain that business in today’s highly competitive environment, you need customers. Now, that is easier said than done. People have no time and so they get by with what they already know. If they are stuck to one brand – they will continue sticking to it for XYZ number of reasons.
So, if you want people to make a shift and buy what you are selling – you first have to bring their attention to whatever it is that you are selling. And that then is the BIG problem. We have advertising inflatables for sale in the USA.
How do you get people to know what it is that you are selling?
The best way of doing that is by advertising – but not by the normal means like done on TV radio, magazines, etc. But by advertising in a unique way – advertising in a way in which people can see what you are saying from miles away
By doing this, you will be ensuring that you are making your business stand apart from the competition. So, how do you advertise in a way that your ad can be seen by people from miles around?

You make use of Advertising inflatables

These huge balloons can mean a big difference to the success of your business, more so if you are a small or medium sized business owner who has little or no money to spend on advertising. This is a great way of letting people know what you are selling and the best part is – these balloons can be seen for miles around – so you are definitely going to be attracting a great many eyeballs.
This form of advertising is also good as it offers you a way of personalizing your business, as much as you want to. Whatever your message, people will be able to see it from miles away as you can personalize these gigantic blimps and make them in any size and shape that you desire – even in the shape of your company logo, if you so wish. If you need advertising inflatables for sale in the USA please contact us.
Tailor-made inflatables
Depending upon the nature of your business, you can get these huge balloons to suit your need accordingly. For example, if you were selling sports shoes, you could get a gigantic ad balloon made in the form of a sports shoe. You can make this in any color that you wish and the best part – you can have your company logo on it. Thus, with such powerful Advertising inflatables, it is quite unlikely that your business wil go unnoticed!

Advertising Inflatables For Sale is a post from: Advertising Balloons

Advertising Inflatables For Sale is a post from: Custom Balloons

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Do People Hear Ads When They Are In a Coma?

Sat, 28 Apr 2012 10:52:43 +0000

“…when they run to the bathroom” is what I meant to ask.

In case you are wondering, some studies show that people in a coma can hear.

Do People Hear Ads When They Are In a Coma? is a post from: Custom Balloons

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Do People Hear Ads When They Are In a Coma?

Sat, 28 Apr 2012 10:52:43 +0000

“…when they run to the bathroom” is what I meant to ask.

In case you are wondering, some studies show that people in a coma can hear.

Do People Hear Ads When They Are In a Coma? is a post from: Custom Balloons

Do People Hear Ads When They Are In a Coma? “…when they run to the bathroom” is what I...
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