This is why.

It wouldn’t be a revelation to say that no large-scale ad delivery system is perfect.

Reason one is that, at any given moment, only a fraction of the exposed audience is actively on the market for the benefit that the advertised product delivers.  Yes, I actually might be interested in switching to your cell phone plan, but talk to me in 15 months when my contract is about to expire. This is the efficiency problem of advertising: in order to reach the few people who are interested right now, the delivery systems by necessity overshoot and spam the crap bejesus out of thousands who promptly tune out.

Reason two is that few would admit they believe advertising. People consider the source and recognize the nature of the claims as self-serving and discount them accordingly.  This is the effectiveness problem. The advertisers’ typical recourse is to bypass rational thought altogether and to beat the claim into the audience’s subconscious through incessant repetition.

(Now is a good time to note that we are are talking only about ad delivery here. Effectiveness of creative is a different topic.)

That’s what the main media planning principles of “reach” and “frequency” are about — solving for efficiency and effectiveness. In the picture above, this situation is illustrated by the undesirable lower-left quadrant that says “You Are Here.” You are there because most of the existing large ad delivery systems are both inefficient and ineffective.

Except for two.

Google with all its imperfections is the most efficient way to deliver ads — only people who need something now would actively look for something and see an ad for it.

And even though it took them awhile, Facebook is figuring out that they have this whole effectiveness thing down. According to many studies (the one below, and others, including my own), friends are the most trusted source of product information. Facebook has hundreds of millions of friends, and Facebook also sells advertising, and now Facebook is putting two and two together to make advertising that comes from friends.

But Google and Facebook each solve only half of the efficiency/effectiveness problem.  The impeccably timed search ads Google delivers are still self-serving. And the perfectly trustworthy social ads on Facebook still show up at the wrong time. In other words,  Facebook and Google each have what the other doesn’t, and they are going to fight for it.

On Google’s end, this is what the whole Search Plus Your World business is about — fixing the source problem.  That’s why the push to get people to +1 stuff, and then connect people into social graphs via Gmail and Google+, and then use +1ers as implicit endorsers. Not, you might notice, unlike Facebook.

And Facebook needs to fix its targeting. “Interests” have an expiry date and “likes” of pop-culture icons are only tangential indicators of predisposition towards, say, vacuum cleaners. Facebook does have several more precise mechanisms for intent targeting useful for certain categories (a recent change of status to “engaged” is a reliable signal for the wedding industry), but by and large nothing as precise of an intent indicator as search.

Hence the picture of Zuck in front of an extra-large search box.

Why Facebook Will Do Search And Why Google Needs Social is a post from: Custom Balloons

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Giant balloons are very important to you if you want to run a successful business.

Harsh economic times, tough business times

In these harsh economic times, it is very tough to get people to buy. People have scarce resources and they would rather spend what they have on buying essential goods – instead of luxury products. Thus, convincing people to buy is no easy task at all.

Thus, to attempt to convince people to buy in harsh economic times is not at all easy and that is why it is very important for advertisers and marketers to advertise correctly.

The Economy is Ugly! Very Ugly!

Advertising is a must for success

As these are tough times, the role of advertising is all the more critical for any biz – big or small. People are shopping less, they are spending less money than they used to, so how does an advertiser get people to buy under such conditions?
Thus, in these times, it becomes more important for you to get your company into the minds of people. But obtaining that coveted spot in the minds of consumers today is not at all easy and it takes a great deal of creativity to do it. So how do you do it? How do you get into the minds of people?

Don't Worry! Be Happy! Try Giant Balloons!

Your solution lies in giant balloons for advertising.

As people are just flooded with all kinds of ads from all kinds of companies, they just do not care to look at ads – even though they may be on prime time TV slots. In fact, people go to the extent of flipping channels when they see ads on TV. Thus, what was once considered to be an excellent advertising medium, is now taken as a waste of money.
So, the way you need to get into the minds of potential customers today, is to grab hold of their attention and a neat way of doing this is by making use of huge balloons to advertise your biz. And, more and more people all over the world are discovering this and that is why today, many local businesses are using giant rental balloons to market their businesses.

Great way of attracting attention

These huge inflatable balloons are a great way of attracting the attention of people – no matter what they may be doing. And more and more local marketers all over the world have now begun to harness the power of giant balloons.

Power of Giant Balloons for Local Businesses is a post from: Advertising Balloons

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Whether you are decorating your home for Christmas, the Fourth of July, Easter, or any other major holiday, the use of holiday inflatables to decorate the lawn and front yard will make your home stand out in any neighborhood. There are several styles, sizes, designs, and types of holiday inflatables a home owner can purchase, when they are choosing the best and most grandiose decorations for their homes during the holiday season. So, whether they want their home to have the largest snow man during Christmas, or have the finest looking nativity scene, there are several holiday inflatables they can choose from when decorating for the holiday seasons.

25 ft. Turkey Inflatables

Home owners will also find that depending on the size of inflatables they are looking for, they can find several styles of any decoration. From santa clause for Christmas, or the Easter bunny for the Easter holiday season, they can find big, medium, and small holiday inflatables, depending on what style of decor they are going for in the home. Additionally, they can find several different types of each of these inflatables, depending on how they want to decorate the home, and where they plan on putting the holiday inflatables during the holiday season.

Santa Claus and Reindeer Holiday Inflatables

The home owner will also have several price ranges to choose from when they are buying the new holiday inflatables during the holiday decorating season. The prices they pay for the inflatables are going to depend on where they purchase them from, the size of the inflatables, and the quality of them as well. It will depend on how big the holiday inflatables are, how decorative they are, and what the quality of the materials used to construct the inflatables are. Therefore, taking the time to shop around with several retailers, and looking at several different holiday inflatables options, the home owner will find something that fits their budget when they are decorating their homes. Try Christmas inflatables for lots of fun!

By choosing the biggest, or the most unique design style for the holiday inflatables which are being purchased, home owners can truly make their home stand out during any holiday season. So, whether they are going for something serene during Christmas, or whether they want a grand and loud design and decorating style for a certain holiday, they can get any of these design styles, by choosing the right holiday inflatables, and the right size inflatables, when they are deciding which decorations to purchase for the holiday season.

The more time the shoppers take around, and the more styles, sizes, and themes they consider when purchasing their new holiday inflatables and decorations, the more likely it is that the home owner is going to find the savings, and also get the best looking inflatables for their home during the holiday season. Prior to purchase, home owners should compare several holiday inflatables, compare several retailers, and compare several design styles of these inflatables, in order to ensure they are getting the lowest prices and the best looking decorations for their home during the holiday season.

Christmas inflatables make for a festive, fun, frolicking time.

Holiday Inflatables Are Fun is a post from: Advertising Balloons

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Not science fiction anymore, this: “Once chairs and other things become content, the prospect of rampant chair piracy turns from unimaginable into very real.”  The Pirate Bay is opening a new category for the new kind of piratable stuff: “We believe that the next step in copying will be made from digital form into physical form. It will be physical objects. Or as we decided to call them: Physibles. Data objects that are able (and feasible) to become physical. We believe that things like three dimensional printers, scanners and such are just the first step. We believe that in the nearby future you will print your spare sparts for your vehicles. You will download your sneakers within 20 years.”

In the world where all merchandise is either basic materials or data about how to arrange them, what is the role of brands?

Future: The Pirate Bay Loads Up on Physical Goods is a post from: Custom Balloons

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Marketing Magic with giant balloons.

Giant Balloons with logo from $553.00

Bigger ads get more attention

Go Big or Go Home!

Giant balloons get your business or event noticed.

7ft. balloons from $269.00

Add helium and you have a real promotion.

B?g demand f?r giant balloons

These giant balloons are really big – th?t means th?y ?r? guaranteed t? g?t th? attention ?f people, but compared t? ?th?r advertising media, th?s? ?r? comparatively cheaper. Today, getting ?cr?ss ? message t? consumers by using expensive advertising media like TV, radio, magazines, newspapers, just m?k?s n? sense ?t ?ll. It ?s just good money being wasted.
Th?s ?s b?c?us? consumers n? longer pay attention t? ads, ?n fact, th?y g?t irritated wh?n ads ?r? shown during th??r favorite TV show ?s th?s disrupts th? flow ?f th? program th?t th?y w?r? watching. As such, advertising ?n such media ?s definitely ? waste ?f money.
But y?u c?n g?t attention w?th?ut ?t costing y?u ? fortune
N?w, whether y?u h?v? ? b?g advertising budget ?r ? small ?n?, ?t really does n?t matter b?c?us? y?u c?n g?t th? attention ?f people w?th?ut y?u having t? waste ? fortune ?n advertising. Also, y?u c?n use your advertising budget t? create ? cost effective advertising campaign.
Th? best p?rt ?b?ut th?s form ?f advertising by making use ?f gigantic advertising balloons ?s th?t ?s ? result ?f th? advances being made ?n technology, th?r? ?r? s? many kinds ?f th?s? b?g ad balloons th?t ?r? n?w available.
N?t just th? normal balloons ?f hot air
Y?u c?n st?ll order th? good old hot air balloons th?t h?v? b??n available f?r years ?nd th?y definitely st?ll d? create ? lot ?f impact, but n?w th?r? ?s much m?r? t? th?s? b?g balloons th?n just th? hot air balloons ?f th? old.
Today, ?t ?s possible f?r y?u t? g?t balloons ?n ?ll kinds ?f colors ?nd ?lm?st ?ny shape – ?n fact, y?u c?n ?v?n order th? balloons s? ?s t? m?k? th?m tailor made t? suit whatever advertising ?r promotional needs y?u h?v?. Truly, y?u c?n n?w m?k? th? m?st ?ut ?f your advertising budget by using giant balloons.

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Of course today the Kodak Picture Spot is something that could probably be built straight into the digital camera wired to recognize the subject and to statistically analyze thousands of photos taken from the same spot to recommend the optimal composition and camera settings.

Eastmanhouse.org:

“As photography became more engrossed in American culture in the early 20th century, The Eastman Kodak Company began to look for new ways to advertise photography and its cameras. With the rise of the automobile industry and the development of American highways, the company began a campaign called “Kodak Scenic Spots.” Starting in 1920, Kodak began to place signs throughout American highways that advertised both their name and the practice of photography by marking interesting and beautiful scenery.

Initially, these signs appeared on the roads outside of Kodak’s hometown of Rochester, NY in order to test the effectiveness of the idea. Within a year, they began sending members of their advertising department across the country to select the most scenic views to be awarded signs. By 1939, Kodak had placed 6,000 scenic spot signs across the country.

The exact phrases used in these signs changed over time. When the company began the campaign, the signs read: “Picture Ahead! Kodak as you go.” Eventually, the use of the work “Kodak” as a verb was stopped and the signs were changed to read: “Kodak Scenic Spot.” After the initial campaign ended in 1939, Kodak continued to place these signs sporadically in theme parks and tourist locations until the late 1980s. These signs also carried a new label, which read: “Kodak Picture Moment.”

In Memoriam: Kodak Scenic Spots is a post from: Custom Balloons

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An Iranian company Aaye Art Group (“designer and manufacturer of artistic and cultural goods”) is making replicas of the American RQ-170 drone aircraft downed in Iran last month:  ”Most of the toys, which come in several colors and are made of Iranian plastic, have already been snapped up by Iranian government organizations. [...] The firm is now making 2,000 of them a day. ”  (Washington Post)

If you want to buy one but are affected by the embargo, you could pick up a similar one on eBay.

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An Iranian company Aaye Art Group (“designer and manufacturer of artistic and cultural goods”) is making replicas of the American RQ-170 drone aircraft downed in Iran last month:  ”Most of the toys, which come in several colors and are made of Iranian plastic, have already been snapped up by Iranian government organizations. [...] The firm is now making 2,000 of them a day. ”  (Washington Post)

If you want to buy one but are affected by the embargo, you could pick up a similar one on eBay.

Spy Plane As Propaganda Tchotchke is a post from: Custom Balloons

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Ever dreamed of watching a video or a favorite TV show on the go?  Well, aren’t you lucky:

Daily Mail: “Translucent TV: Lumus’ PD-18-2 is a set of spectacles that can beam high-quality images directly into your eyes but allows the user to see through the images too.” (This is Lumus.)

Augmented Reality Glasses from Lumus is a post from: Custom Balloons

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